ADVERTISING.
We launched our advertising campaign in the Uruguayan market with the purpose of making the consumer demand Pagnifique quality in their usual place of purchase. With three commercials which last approximately 45 seconds, appealing in each one of them to a humorous situation, unusual and almost unreal, we managed to locate in the market the Pagnifique brand. Without a doubt we have obtained our objective: we became "the brand of the bread".